Zomato is an Indian multinational restaurant aggregator and food delivery company, founded by Deepinder Goyal and Pankaj Chaddah in 2008. Zomato provides information, menus and user-reviews of restaurants as well as food delivery options from partner restaurants in more than 1,000 Indian cities and towns, as of 2022-23.
Zomato is one of the most comprehensive and user-friendly apps for finding nearby restaurants and cafés to dine in or to order food online. It also gives menus, reviews, and ratings to acquire factual information on eateries. Users can use this information to place orders and enjoy delectable food in the comfort of their own homes. Zomato offers timely delivery to customer's doorstep, a joy for foodies. Customers no longer have to wait in restaurants for hours. Zomato is one of the most popular online food delivery systems, with users in nearly 22 countries. On the other hand, Restaurant owners can boost their internet presence by registering with the Zomato app.
Since 2008, Zomato has grown swiftly and is one of India's most successful startups. Even seasoned business owners and entrepreneurs are curious about how it operates and earns large profits despite offering attractive discounts. Zomato's primary function is recommending local and neighboring eateries to users and taking orders from them.
Users can place orders from their preferred restaurant based on previous customers' ratings and feedback. It may be why many entrepreneurs are interested in creating a Zomato-like app. It provides users with convenience and assists business owners in taking their local food business to new heights.
Zomato's working model is simple.
You don't have to be concerned about transactions with the restaurant, thanks to Zomato's secure payment infrastructure. In case of an unlawful money deduction, you can get it returned to your account by contacting customer care.
Zomato charges restaurants a commission based on the number of orders placed through its food delivery service. Restaurants pay a commission for each delivery, which is subsequently split between the delivery partner and the corporation, while users pay a delivery fee. Restaurant commissions differ depending on whether Zomato completes the delivery or the restaurant utilizes its riders. Due to fierce competition and the requirement for steep discounts, this is claimed to generate only a small portion of the company's total revenue. Hence, other key activities include:
- Partnerships with restaurants and retailers
- Managing and hiring delivery providers
- Collecting data of users for smooth delivery and payments